About CFMS
CFMS is a digital engineering research technology organisation.
Solving hypercomplex industrial challenges, developing world-class people and innovating to drive societal progress.
A trusted extension of your team.
A centre of digital engineering excellence.
We’re on a journey to becoming a national centre for modelling and simulation. Our modular data centre underpins all capabilities, enabling efficiency and speed. Where existing tools are unable to handle complexity, we’ve created our own, removing licence constraints. We evaluate the latest frontier technology, translating them to solve industrial challenges. Explore complexity more deeply, expansively and efficiently.
Our Approach
Exacting, research-led and independent.
Working with a partner who delivers is critical. Our rigorous, evidence-based approach ensures your result is what you need.
We understand the challenges with implementing innovation into workflows. We work with your team, not in place of them. Not only do you gain a solution, but knowledge in how to apply it in your organisation.

Leadership
Senior Leadership Team

Professor Sir Iain Gray CBE
Chairman
As Emeritus Professor at Cranfield University, Chairman of the Bristol Aero Collection Trust, Chair of Futures West Foundation and Trustee of various other organisations, Iain brings a wealth of knowledge and experience to the board.

Sam Paice
Chief Executive Officer
With a background in finance and professional services, Sam brings a strong commercial perspective to CFMS. As CEO, Sam is responsible for the efficiency and effectiveness of the business development, marketing and technical departments.

Dr Mark Woods
Chief Strategy Officer
Mark has 20+ years’ experience in pioneering robotics, AI and autonomy across industry and space. In his role as CSO, Mark drives strategy, deep-tech innovation and adoption initiatives. He is also a government advisor.

Guy Johns
Chief Technologist
With over 20 years’ experience in the software and aerospace industry, Guy leads the technical team, whilst working with clients to develop a through-life system engineering model and framework. He is also responsible for the technical strategy of the company.

Damian Morris
Head of Business Development
Damian is a passionate and focused sales leader with a background in delivering complex business challenges across EMEA. Damian works with customers to ensure CFMS’ solutions solve real-world challenges and bring value to organisations.
Work with us
Explore how Modelling & Simulation can support your challenge.
Every interaction starts with a discussion of your needs. Speak to us to learn more about how our combination of capabilities can solve your challenge.